Aston Villa’s goalkeeper Emi Martínez is back in the headlines as Juventus reportedly held a fresh meeting with his representatives on 7 July 2026, reigniting transfer chatter while the Argentine stars at the World Cup.

Why is Juventus targeting Martínez now?

Juventus have struggled to secure a new shot‑stopper this summer, and the Italian giants see Martínez as a proven Premier League performer. The club’s new sporting director, Ricky Massara, arranged the discussion after Sky Italia confirmed the meeting earlier in the day. Juventus aim to evaluate the financial package before formally approaching Villa, hoping to replace the aging Guglielmo Vicario.

How does the World Cup affect the deal?

Martínez is currently representing Argentina, who advanced past Egypt on 6 July 2026. His World Cup exposure adds both value and risk for a potential buyer. Villa’s hierarchy remains firm on price, aware that a strong tournament performance could push the asking fee higher. The Villans have publicly stated they are not under pressure to sell, meaning Juventus must act swiftly if they want to clinch the Argentine.

What are Villa’s expectations?

Aston Villa have set a minimum fee that reflects Martínez’s contract length, which runs until 2029, and his recent Premier League record of 38 clean sheets in 120 appearances. The club also demands a sell‑on clause, ensuring they benefit from any future move. Villa’s chief executive, Christian Hagelskjær, has hinted that any offer must meet these conditions before talks progress.

What could happen next?

If Juventus can align on the financials, the next step will be a formal bid to Villa before the transfer window closes on 31 August 2026. Should negotiations stall, Villa may explore other suitors, though no alternative clubs have been publicly linked yet. Meanwhile, Martínez will finish the World Cup with Argentina, after which his market value could shift dramatically.

The meeting on 7 July marks the first concrete step since rumors surfaced in June, and both sides appear eager to avoid a prolonged stalemate. For Villa fans, the prospect of losing their first‑choice keeper looms large, while Juventus supporters hope the Old Lady finally secures a world‑class goalkeeper before the season starts.