Aston Villa have sealed a major sponsorship deal by agreeing to feature Betano on the sleeves of their 2026-27 shirts, according to former Villa chief executive Keith Wyness. The deal, worth £20m over three years, is a record for the club and sees Betano pay 'over the odds' to be involved with Villa again.
What happened?
Aston Villa have secured a record £6m-a-year deal with Betano, which will see the gambling company feature on the sleeves of the club's 2026-27 shirts. The deal is worth £20m over three years and is a major boost for the club.
Why it matters for Aston Villa
The deal is a significant coup for Villa, who have enjoyed sustained success in recent years under manager Unai Emery. Wyness believes that the club's progress in European football and Emery's success have made them a more attractive proposition for sponsors.
What comes next?
The deal is a major boost for Villa, who are currently 20 points behind leaders Arsenal in the title race. The club has enjoyed a strong start to the season, with 56 goals scored and 49 conceded (+7 goal difference). They are on a 4-game winning run, with their last result being a 2-1 win over Manchester City on May 24.
Aston Villa's recent form
Villa's recent form has been impressive, with 4 wins and 1 draw in their last 5 games. They are currently 4th in the Premier League, with 65 points from 38 games. Their recent form is WWDLL, with their most recent game being a 2-1 win over Manchester City.
Betano 'paying over the odds'
Wyness believes that Betano have paid 'over the odds' to be involved with Villa again. He believes that the club's progress in European football and Emery's success have made them a more attractive proposition for sponsors.
Aston Villa to save 'millions' with '£150,000 deal'
Wyness previously told Football Insider that Villa's move to appoint Burnley's Pal Fjelde as their new set-piece coach could see the Norwegian earn up to £150,000 each year. The Villans are in talks to appoint the Burnley man as Austin MacPhee's successor, after he recently departed for Chelsea. Wyness believes that if Fjelde can make a big impact at Villa Park through goals from set-pieces, then the club could save 'millions' by getting a similar level of output from a striker that they could have potentially signed.
