Aston Villa must build on the 'spike in numbers' generated by their pre-season tour to East Asia, according to former chief executive Keith Wyness. The tour, which saw the team play three games in Indonesia, Thailand, and Hong Kong, has opened up doors for future sponsorship deals in the region.
What happened?
Villa's pre-season tour to East Asia has been a success, with the team playing three games against Thai side Pathum United, an Indonesian All-Star XI, and Bayern Munich. The tour has generated a significant spike in numbers, with Villa's fan base in the region growing exponentially.
Why it matters for Aston Villa
The success of the tour is a significant boost for Villa, as it has opened up doors for future sponsorship deals in the region. However, the club must now build on this momentum by finalising sponsor deals and growing their fan base in the region.
What comes next?
Villa's next steps in the region are crucial, as they must now work to harvest the fan interest generated by the tour and maintain a relationship with their fan base. This will require a concerted effort from the club to grow their fan base and secure sponsorship deals in the region.
League standing (final 2025 table -- new season not yet under way): 4th in Premier League, 65 pts, 19W-8D-11L from 38 games, recent form WWDLL. Goals this season: 56 scored, 49 conceded (+7 goal difference). Title race: 20 points behind leaders Arsenal. Last result: Manchester City 1-2 Aston Villa (2026-05-24). Currently sidelined: Amadou Onana, John McGinn.
